Using Social Media In An Effective Way For Business
Many businesses today are using social media: some quite effectively and others, maybe not so effective. Used in a correct manner, social media can position your business as the go-to resource for your industry.
The effective use of social media to improve your business is based on this key factor: creating content that strategically influences each part of the buyer’s journey. This buyer’s journey can be defined as: “the active investigation someone performs before deciding to buy.”
There are probably many different takes on the steps of this buyers journey, but we at Social Media Simple work to simplify social media for your business! So we will stick with a simple three stages. These are a process that the buyer works through as they are making a decision to purchase, they include: An Awareness Stage, A Consideration Stage and then A Decision.
The Awareness Stage
The awareness stage is when your potential customer is experiencing problems or a potential opportunity. At this stage they are seeking to understand, place in context or clearly define this problem or opportunity. It is basically a fact-finding mission.
The Consideration Stage
After the problem or opportunity has been defined, research is conducted to understand the options available.
At this stage, the options have been decided upon. Now the search is for those who can provide the necessary services. It is typically from this list that the purchase is made.
The successful social media strategy is to create content that answers the question the buyer has as they progress through this journey.
Social Media & The Awareness Stage
The potential client is experiencing “symptoms” of a need. The correct social media strategy is to developed and place content defining the need. Using key words that are an expression of their need will aid in search engine ranking and resonate with the potential buyer.
Social Media & The Consideration Stage
Since in this stage the potential buyer is looking for solutions, your social media content should provide options that answer their needs.
Social Media & The Decision Stage
At this stage, the potential buyer is determining who to enlist to aid them in fixing their problem. Your strategy at this point is to demonstrate to them the effectiveness of the solution.
Not every potential customer is in the same stage when they are online. The effective social media strategy will entail content that is relevant to all stages: that is why one type of posting or material will not do. You must create multiple content pieces that will speak to the buyer no matter what stage they may find you.
So to wrap it up, you must know the buyers journey you potential customer goes through and then create relevant content that answers their questions at each stage.
Social media confusing? Would you like help in crafting your social media plan for the buyers journey? Social Media Simple helps take the headache out of social media. Using our unique process, our certified social media strategist helps you clarify a strategy for your business that makes sense. We give you recommendation for what platforms to use and what to use with them. Our goal: making social media simple for your business!
Stop the confusion! Simplify your social media! Call us at (636) 486-607 or Contact Social Media Simple today!